Who We Are

Zirrus is the telecommunications company that exists to connect customers and businesses with one another.  Our goal is to enrich our community by providing world-class technology including fiber Internet, wireless telephony, smart home/home security products and services, and a comprehensive suite of business solutions that are second to none. Our business is on a strong growth trajectory, and we are seeking a strategic, business-minded Senior Marketing Leader to further accelerate that growth.

As a Senior Marketing Leader, you will be responsible for developing and executing comprehensive marketing strategies that align with our business goals and enhance our brand presence. You will lead a talented marketing team, oversee various marketing initiatives, and collaborate with cross-functional teams to ensure our marketing efforts are effective and results-driven.

Essential Job Functions

• Plans and manages campaigns and/or projects, budgets, production timelines, and results
• Devise marketing and promotion plans to create awareness, consideration, conversion, loyalty,         and advocacy
• Optimize marketing effectiveness and efficiency via test, learn, adapt methodology
• Articulate product pricing and positioning strategies that meet growth and profitability goals
• Manage the P&L and grow sales, share, RPU, and gross margin
• Analyze competitor and industry trends and create differentiation and competitive advantage
• Collaborate effectively with sales, finance, IT, customer service, etc.
• Define market segmentation strategies, customer journey maps, and customer personas
• Develop forecasting models and KPIs for customer segments
• Scope and prioritize activities based on business and customer impact
• Work effectively with internal and external creative agency resources
• Enthusiastic-willing to grow and learn in a fast-paced environment
• Critical thinker with opportunity to interact with C-level staff daily

  Knowledge, Skills, and Abilities

• Leadership: cultivate collaborative and engaged teams that create winning strategies and align        actions with objectives to meet and exceed objectives
• Critical Thinking Skills: assess and interpret data and translate that information into actionable        insights that lead to superior decision making
• Functional Expertise: highly skilled at leading a business, strategic planning, brand positioning,        and the creation and execution of effective marketing and omnichannel media campaigns
• Growth potential: willingness to take on additional responsibilities to grow in role and prepare        for advancement (Job hoppers need not apply!) 
• Passionate about marketing products and services that engage and retain customers
• Ability to lead teams, projects, and work effectively with employees across the organization
• Consumer-centric marketing skillset
• Effectively communicate product and marketing strategies and recommendations
• Solid technical background and motivation to engage in ongoing personal and professional                development 
• Attuned to modern marketing strategies such as social media marketing, email marketing,                affiliate marketing, SMS marketing, Internet ads etc.
• Strong problem-solving skills and ability to deliver results while managing competing priorities

 Education and Experience

• Undergraduate degree in Business, Marketing or Finance, MBA preferred
• 3-5 years’ experience with proven track record of success in marketing and product management preferred.